APPAREL MARKETING & MERCHANDISING |
| Duration |
1 Year |
| Fast Track |
4 Months |
| Correspondence |
6 Months |
OBJECTIVE : The internship and the project undertaken by the students help
developing practical Orientation and in integrating the learning process on a practical
field.
COURSE STRUCTURE :
Fundamental of Textiles :-
- Meaning of Textile
- Meaning of Fibre.
- Meaning of Filament & Staple.
- Classifications of Textile.
Principle of Fashion Marketing :-
- Meaning of Marketing.
- Essential of Marketing.
- Meaning of Organization.
- Meaning of Fashion Marketing.
- Concept of Marketing.
Elements of Fashion :-
- Meaning of Fashion.
- Evolution of Fashion.
- Principle of Fashion.
- Basics of Fashion.
- Basic Elements of Fashion.
Introduction to Apparel Merchandising :-
- Meaning of Apparel Industry.
- Meaning of Marketing.
- Meaning of Market Business Administration.
- Pre-Buying Activities.
- Who is a Merchandiser ?
- Responsibilities of a Merchandiser during Production.
- Tools of a Merchandiser.
- Scope of a Merchandiser & Basic Requirement.
Marketing Research in Fashion Industry :
- Meaning of Research.
- Meaning of Survey.
- Meaning of Marketing Business Administration.
- Advantages of Marketing.
- Understanding Production by a Merchandiser.
- Systematic Approval of Marketing.
Introduction to Garment Merchandizing :
- FM1051 types of Garments.
- Specification of a Garment.
- Different Types of Market.
- Detecting the Fashion Trend.
Export of Garments :
- Meaning of Quota.
- Meaning of Letter-of-Credit.
- Meaning of Commission.
- Meaning of Time-Delivery Schedule.
- Meaning of Time-Management.
- Maintaining the Delivery Schedule.
Inter Departmental Relationship for Merchandiser
:
- Meaning of Marketing Department.
- Meaning of Production Department.
- How does the Production Department Correspond to the Dispatch Department ?
Production & Merchandiser :
- Basic Concept of Production.
- Meaning of Production Sample.
- Meaning of On-Line Inspection.
- Meaning of Packing Approval.
- Meaning of Shipment Samples.
Quality Control / Quality Inspection / Quality
Cost :
- Meaning of Quality Cost.
- Meaning of Rating.
- Meaning of Commission.
- Meaning of Quality Control.
- Meaning of Sample.
- Different kinds of Sample.
- Meaning of AOQL.
- Comparitibility Checker.
- Meaning of Inspection.
- Different Aspects of Inspection.
- Meaning of Packing.
