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APPAREL MARKETING & MERCHANDISING

Duration 1 Year
Fast Track 4 Months
Correspondence 6 Months

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OBJECTIVE :  The internship and the project undertaken by the students help developing practical Orientation and in integrating the learning process on a practical field.


COURSE STRUCTURE :

Fundamental of Textiles :-

  1. Meaning of Textile
  2. Meaning of Fibre.
  3. Meaning of Filament & Staple.
  4. Classifications of Textile.

Principle of Fashion Marketing :-

  1. Meaning of Marketing.
  2. Essential of Marketing.
  3. Meaning of Organization.
  4. Meaning of Fashion Marketing.
  5. Concept of Marketing.

Elements of Fashion :-

  1. Meaning of Fashion.
  2. Evolution of Fashion.
  3. Principle of Fashion.
  4. Basics of Fashion.
  5. Basic Elements of Fashion.

Introduction to Apparel Merchandising :-

  1. Meaning of Apparel Industry.
  2. Meaning of Marketing.
  3. Meaning of Market Business Administration.
  4. Pre-Buying Activities.
  5. Who is a Merchandiser ?
  6. Responsibilities of a Merchandiser during Production.
  7. Tools of a Merchandiser.
  8. Scope of a Merchandiser & Basic Requirement.

Marketing Research in Fashion Industry :

  1. Meaning of Research.
  2. Meaning of Survey.
  3. Meaning of Marketing Business Administration.
  4. Advantages of Marketing.
  5. Understanding Production by a Merchandiser.
  6. Systematic Approval of Marketing.

Introduction to Garment Merchandizing :

  1. FM1051 types of Garments.
  2. Specification of a Garment.
  3. Different Types of Market.
  4. Detecting the Fashion Trend.

Export of Garments  :

  1. Meaning of Quota.
  2. Meaning of Letter-of-Credit.
  3. Meaning of Commission.
  4. Meaning of Time-Delivery Schedule.
  5. Meaning of Time-Management.
  6. Maintaining the Delivery Schedule.

Inter Departmental Relationship for Merchandiser :

  1. Meaning of  Marketing Department.
  2. Meaning of Production Department.
  3. How does the Production Department Correspond to the Dispatch Department ?

Production & Merchandiser :

  1. Basic Concept of Production.
  2. Meaning of Production Sample.
  3. Meaning of On-Line Inspection.
  4. Meaning of Packing Approval.
  5. Meaning of Shipment Samples.

Quality Control / Quality Inspection / Quality Cost :

  1. Meaning of Quality Cost.
  2. Meaning of Rating.
  3. Meaning of Commission.
  4. Meaning of Quality Control.
  5. Meaning of Sample.
  6. Different kinds of Sample.
  7. Meaning of AOQL.
  8. Comparitibility Checker.
  9. Meaning of Inspection.
  10. Different Aspects of Inspection.
  11. Meaning of Packing.

 

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